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SEO

How to Find New Customers Online

We all know that to increase sales you need to find new customers. But how?

People will be interested in you and your products only if they know of your existence, so it is essential to have good visibility. 28.9 million Italians have been sailing for two years at least once a day and 17.2 million access the web via smartphone; Just cross the doors of the web and discover how to find new customers online. Not owning a website, these days, is a drawback.

The consumer when he needs to meet a particular need starts by searching for information on the web, it goes without saying that if you are not present among the searches you can not be chosen. The process of finding new online customers must be done by degrees, the immensity of the Internauta people puts you in the condition of having to restrict the market, you can follow this strategy through the sales funnel, which I will explain in the next Paragraph, at the end of which you will have at your disposal a certain number of customers definitely interested in your products.

The sale funnel

To make sure that the Visitiatori that arrive on your website become paying customers, it is very important to have good in mind as you articulate your sales funnel, that is the path that follows from the initial research phase until you make the decision to buy A product or rely on you for a service.

This process is often called a funnel because it can be described as a sort of funnel where users ‘ visits come from above, and from below – or at least they should go out – sales and conversions.

This sale funnel is divided into 3 main parts:

  • The first part is the one that takes into account a large number of users, at this stage you have to attract as many people as possible to your site. The more people you manage to bring on your site and the more likely you will have to find new customers and increase your turnover.
  • The second part, is taken with a part of the users who viewed, these are those who liked the site and begin to interact with it. To retain the largest number of customers, particular attention must be paid to the structure of the website and usability. At this stage you have to educate the Poentziali customers about everything related to your product, so as to generate your interest and turn it into a lead, or a contact that has registered and left you his contacts.
  • The third and final part of your sales funnel is aimed at selling, you have collected a number of visitors, you have gotten their contacts and now is the right time to take advantage of this sales opportunity. . If you try to sell your product or service when the customer is still in the initial stages, you will have much less chance of closing a bargain.

How to bring traffic to your website

How do you bring as many customers as possible in the first part of your funnel?
You will have to create as much traffic as possible on your site. The best ways to do this are essentially 3:

  1. The blog: You can create this section in your website, here the user will find content constantly updated by you or those who will take care of it, is what will make your site active. The contents will cover all the interests that unite your potential customers, must be consistent with the activity carried out by your company. The keywords and content in general will be indexed by the search engine that will make them appear on the search results page each time a similar search is made by a navigator. A page containing good articles will allow you to be displayed once, while a page with constantly updated articles will allow you to be viewed several times.
  2. Paid campaigns: You can activate paid campaigns through which every click will the potential customer to your site. You can use two modes in particular: campaigns in AdWords and banners. To learn more about this type of campaign, read the article “better investing in an online advertising or a traditional one?”.
  3. Dem (Direct email Marketing): This is a strategy that involves sending emails to potential customers or existing customers with the website link. To convince customers to click We suggest you offer some discount or other exclusive advantage accessible only with a code (PROMOCODE) that they find in the mail.

How to convince customers to stay on your site

One of the fundamental aspects is surely the web design: How pleasing is visual and functional your site?
You must create all the necessary conditions to convert the visitor into potential customer and you will have only one chance, then the responsibility passes to the graphics of the site, on average in the first 8 seconds the user decides whether to continue venturing into the exploration of the site or abandon it.

Use a color scheme designed to be captivating and at the same time directing the customer in the right direction that is usually a contact form or trolley. For this work I recommend you to contact a Web agency experienced in user experience.

As for simplicity, however, I refer to usability or the efficiency of the site: once landed on the website the user in a few seconds must understand how to use. The structure of your site must be functional and easy to read. As Steve Jobs says: The design does not have to do with the “How it looks”, but with the “how it works”.

To simplify the reading of the page you can enter call to action, such as the buttons with the inscription “register” to make that particular path immediate. The data card pages must be short and easy to compile.

Finally, the graphics must adapt perfectly to each device, even the mobile ones since many people prefer navigation from the smartphone or tablet rather than from the PC. To do this you can choose whether to create an app or a responsive site. Make this choice simple by reading two of our articles: Create an app in 5 steps and pros and cons of a responsive site.

Getting profile contacts

All the work of the previous stages of the funnel serves to prepare the customer at the final stage: the sale. If the customer has arrived until this stage is definitely strongly interested in what you offer and now is the right time to sink the shot. Use the contacts you have acquired with the utmost care to generate as many sales as possible.

Obviously, as you could understand, the route is certainly not immediate and the decisions to take are many but fortunately there is a very simple solution to the problem: TrenchMice!

On TrenchMice you can find already many customers who are already in the final part of the funnel and are ready to purchase your service or product!

We take care of all the research and skimming of non-interested users and we put you directly in touch only with those who are really interested in your service!

Sign up for free to see all the customer requests in your area that require your service and decide which contact to do the job!
There are already many companies that have opted for this strategy to have a real advantage in terms of increased turnover, one of them is Cristian Paggiarin, an electrician who has reported his testimony; By purchasing the requests that most interested him, in this case 4, with the first 3 quotes he got the jobs and awaits the confirmation of the last budget.

SEO Process and Techniques

The search engines use robots called crawlers to identify the web pages for their search algorithms. If your web pages are linked from pages that are indexed by other search engines, then they are automatically updated. But there are certain search engines such as Yahoo, which requires paid submission of URLs for searches. The services of such search engines guarantee a place in the search engines but do not guarantee higher ranks until review. Google on the other hand offers webmaster tools using which an XML map feed is created and submitted for free of cost.

There are a number of factors for the crawlers to consider crawling a page and one important factor is the distance of pages from the root node. The webmasters have the ability to prevent crawling in certain pages using robots.txt file. There are times when some pages need not be placed in indexes and such page information is provided in the text file. This robots.txt is the first file which is crawled and the parsers instruct the robots not to crawl those pages. The use of specific Meta tags also prevents the search engines from indexing certain pages. Most often, the login pages are prevented from crawling. If you want search engines to crawl your sites often, then you need to update their contents now and then. The content present in the pages should include appropriate keywords. They should not be jammed through the pages and must be spread everywhere.

Apart from contents, cross links from one page to another within a website also increases the visibility. The SEO techniques can be classified as black hat techniques and white hat techniques. The former is the informal way of optimizing web pages for getting better results, but such techniques are not authorized by the search engines and once found, the sites following such techniques gets banned immediately. Whereas, the white hat techniques are the conventional and organic means of promoting web pages using good design, accurate keywords etc. One of the more common black hat techniques is spamdexing. The white hat techniques need to follow the guidelines of the search engines and the common rule of thumb is that the web pages need to be created keeping in mind the target audience and not the search engines. If such principle is followed, the sites will automatically be placed higher in the searches because of high traffic.

How to Write the Perfect Quote and Find New Customers Online

Many companies complain about the difficulty of acquiring new online customers because they lack the physical contact and it is more difficult to obtain the customer’s confidence and show their quality in relation to others. The web also presents a myriad of benefits which is a real shame to let yourself escape.

With these 6 simple straights you can effectively bypass the barriers of the web and easily find many new customers online!

Why is the budget so important?

One of the key aspects not to lose a potential customer is to communicate in a correct and effective way from the first contact, starting from the budget.

In fact, in this case the quotation is like your business card: A presentation of yourself and of your service, which if well done will allow you to emerge on the competitors and conquer the customer.

Here are a number of good tips to expedite the sending of the quote, so that you can put the customer in the ideal condition to sign the contract with you!
1. The customer must be contacted immediately

Customers should be contacted when they are still hot. For this my advice, once purchased the contact, is to respond immediately to the customer when making a request for quotation.

If stall in contacting him, you run the risk that the customer has already done his need if he had an urgency or changed his mind if he was not entirely convinced.

That is why it is essential to be timely in response to quotation requests. When a customer has an urgency you cannot make it wait, and when he is not so convinced, an expert’s opinion can be fundamental in positively influencing his choice.

For this reason, my advice is to start with a strategy already well defined when you decide to contact the customer.

For example, writing a quote every time starting from scratch is a waste of time. Instead, prepare a “standard” quotation: that is, a scheme that is ready to change quickly with details for the customer in question.

It’s easy, fast and promptly ready to send to be the first!

2. As an adviser, not only as a seller

You know, sellers are never very well seen in the eyes of the customer and no one likes to feel a simple means to make cash. For this reason to introduce yourself as an expert advisor in the field, it can prove to be a winning card that will allow you to differentiate yourself from the competitors.

Show yourself interested in the needs and needs of the customers, from the advice without commitment and not just try to sell your service.

3. Send a perfect quote to which they will not be able to resist

To begin in great style, always remember to be quick in the realization, detailed but not too verbose and precise in the topics dealt with.

The winning card is not just about cost competitiveness, but rather the way you present yourself.

The costs indicated in the estimate in fact, are undoubtedly the data to which the customer will give more attention, but it is good not to underestimate the importance of presentation and clarity and transparency in the exposition.

What else do you need to draw up a quote that interests, meets and convinces? Let’s go for steps.

4. Probe the ground

The quotation is not a spreadsheet: Clearly describe your offer to make it as comprehensible as possible to the customer. This is a key element for an effective budget.

Remember that nobody tends to buy something that does not understand, therefore, the cunning to write a cryptic quote just to try to confuse the counterpart is simply detrimental to your interests.

Finally, try to present yourself clearly but at the same time flexible when you expose the conditions of your offer.

Here is a little secret marketing: Many use the strategy of a bid at three prices. One low, one average (which is the closest to the price to which you are willing to lend the service) and a actually high.

In this way, the customer will depart the first and last, holding them respectively “poor” and “excessive”, concentrating on the second, just the one that you want to charge.

5. Send Quote

You are now ready to contact the customer and send him the quotation of your offer.

Try not to harass him too much or show you hasty. Everyone has its own times and you have to respect them.

If the customer for this time does not choose you, do not discourage you. Around there are many other customers ready to receive your services. You just have to find the right ones!

6. Final tips for a perfect quote

– Do not be afraid of competition: if you are competent and offer a quality service the customer will understand it.

– To emerge on competitors you do not need to exaggerate the price of your services. It tries rather to be timely, detailed and above all ordered in the presentation of the quotation. In addition, it seeks in all ways of transmitting security, competence and seriousness.

– Be flexible on the price but not insecure. Communicating to the customer a too wide price range transmits insecurity and disorients the customer, putting it in trouble. In addition, your price indecision informs insecurity about the real value of the good or service in question for which the advice is to communicate a basic fixed price to then, hopefully, start a negotiation.

– Humility is perceived as a strong point by customers. Trying to overestimate the value of the service or even the reputation of the company, induces the customer to be suspicious. In addition, in case the service does not meet the expectations, it will produce an effect of bad reputation and bad word of mouth.

– armed with so much patience. It often happens to have to deal with really tough customers. Important, in these cases, you never lose patience and continue to offer alternative solutions to the customer without ever altering the tones of the conversation.

In a frenetic and competitive society like ours, where customers are increasingly bombarded with offers and information, to spread an attractive quote and able to capture the attention becomes essential both to push the customer to choose you that to give Credit to your reputation.

So, summing up, my advice for you is to prove yourself safe, accurate, and above all concrete in the first contact with an online customer. These elements are essential to reassure a fearful customer because the contact takes place on the net and let him pass every fear.

What are you waiting for? Contact the customer now and show them what you can do!